# Amanda King

Amanda King has been in the SEO industry for fifteen years, has worked across countries and industries, and offers strategic consulting through her business, FLOQ, alongside her business-led course. Throughout her career, King has been focused on the product, the user, and the business. Along with a passion for solving puzzles, she's incorporated data & analytics, user experience and CRO alongside SEO. Always happy to trade war stories, find her on LinkedIn for intermittently shared advice and thoughts on the industry.

**Beyond Search Volume: Evaluating SEO Priorities Through a Business-Centric Lens**  
Prioritize SEO opportunities by aligning strategies with business goals, TAM/SAM analysis, and real-world impact, not just search volume or keyword gaps.  
Jun 5, 2025