# Andy Chadwick

Andy Chadwick is co-founder of [Keyword Insights](https://www.keywordinsights.ai/), the go-to SaaS tool for SEOs to supercharge their keyword research.

Like many of the best tools, Keyword Insights was borne of SEO hardship and necessity: Andy served his time as a hands-on SEO and boasts a solid career of industry experience and success.

Not content with only shaking up the SEO SaaS world, Andy is also co-founder of [Snippet Consulting](https://snippet.consulting/), a Boutique SEO consulting firm.

**Search Experience Optimisation vs Search Engine Optimization**  
Navigate evolving SERP challenges, Google's user experience quest, and strategies for content creation in the era of SXO and the upcoming SGE.  
**Jan 31, 2024**