# Andy Mollison

Andy Mollison is Head of SEO at Reflect Digital, a performance marketing agency that specialises in combining behavioural science with the art of marketing. Andy specialises in helping to explain SEO decisions in plain English, so that even a non-SEO can understand what needs to happen (and why..!) in order to see success. With over 15 years of SEO experience, Andy has worked agency-side, in-house, run his own businesses, and has also been a main stage speaker at BrightonSEO.

**Avoiding SEO Migration Hell - Best Practices for a Seamless Transition**  
Discover best practices for seamless SEO migrations. Learn how early SEO involvement, planning, and clear roles ensure smooth transitions without traffic loss.  
Oct 30, 2024  
[Read more](/content/blog/seo-migration-best-practices/index.html)