Celeste Gonzalez

Celeste Gonzalez is a recognized thought leader in local SEO and testing. As the Director of RooLabs, the experimental SEO testing division at RicketyRoo, she pioneers data-driven strategies that push the boundaries of "traditional SEO." A passionate advocate for advancing the SEO industry, Celeste is a writer, speaker, and judge for the 2024 Search Engine Land Awards. Her expertise extends to content marketing, UX optimization, and split testing. In addition, Celeste serves as a Course Creator for the Local SEO curriculum on the Wix SEO Hub, empowering businesses and professionals with actionable strategies for local search success.

Integrating AI into SEO Testing Workflows
Speed up and scale your SEO testing with AI. Automate data tasks, generate test ideas, and create impactful reports - without losing control.
May 15, 2025