# Navigating Agentic AI in the World of SEO | Andrea Volpini

Join our amazing host, [Gianluca Fiorelli](https://www.linkedin.com/in/gianlucafiorelli/), on the first episode of [The Search Session](https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh) as he chats with [Andrea Volpini](https://www.linkedin.com/in/volpini/), CEO of WordLift and a true visionary in the world of semantic search. They explore the fascinating evolution of AI-powered SEO, the importance of structured data, and how AI agents are changing the search landscape.

## Overview
### Feb 13 - The Search Session
Andrea shares the story behind WordLift, discusses the critical need for SEOntology, and explains the innovative concept of llms.txt. This episode is packed with valuable insights on optimizing your strategy for AI and what the future of search might hold. And, as always, they wrap things up with a lighthearted Proust Questionnaire!

**Andrea Volpini**  
CEO and Co-founder of [WordLift](https://wordlift.io/join-now/?utm_source=interview&utm_medium=shared-link&utm_campaign=the-search-session&utm_term=gianluca-fiorelli)

Andreea has been transforming how we understand and leverage web content and is one of the most vocal SEO professionals in educating the industry about semantic search and the rise of AI.

## Video Chapters
- [Introduction to The Search Session](https://www.youtube.com/watch?v=x8bTgewH6ck&t=0s)
- [Meet Andrea Volpini](https://www.youtube.com/watch?v=x8bTgewH6ck&t=65s)
- [The Origins of WordLift](https://www.youtube.com/watch?v=x8bTgewH6ck&t=110s)
- [Agentic Search: The New SEO Challenge](https://www.youtube.com/watch?v=x8bTgewH6ck&t=384s)
- [Introducing llms.txt](https://www.youtube.com/watch?v=x8bTgewH6ck&t=736s)
- [The Need for SEOntology](https://www.youtube.com/watch?v=x8bTgewH6ck&t=900s)
- [Structured Data in the AI Era](https://www.youtube.com/watch?v=x8bTgewH6ck&t=1545s)
- [Monosemanticity & Clarity in Content](https://www.youtube.com/watch?v=x8bTgewH6ck&t=2100s)
- [The Proust Questionnaire](https://www.youtube.com/watch?v=x8bTgewH6ck&t=2578s)

## Transcript
**Gianluca Fiorelli:** Welcome to the first episode of [The Search Session](https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh), the podcast where we will explore the ever-changing world of SEO. I'm your host, Gianluca Fiorelli, an international SEO and strategic SEO consultant, and I’m thrilled to have you join us on this journey. In each episode we'll feature conversation with industry leaders, and we will explore how companies can address the challenges posed by the evolving search landscape.

**Andrea Volpini:** Super honored to be the first guest. I’m happy to discuss with you what the future holds for us.

### The Origins of WordLift
**Gianluca Fiorelli:** Let's talk a little bit about you and WordLift. How did you, with your partners, come out with this quite prophetic idea?...

**Andrea Volpini:** Yeah. Let me explain it in a few steps. I started a long time ago...

### Agentic Search: The New SEO Challenge
**Gianluca Fiorelli:** Cool. So, let’s say WorldLift got on its feet around 2015, maybe 2017. It feels like just a few years ago, but in reality, a lot has changed since then...

**Andrea Volpini:** Oh, yeah.

### Introducing llms.txt
**Gianluca Fiorelli:**  Let's go back to crawlability for a bit. Is this where the new kid on the block, llms.txt, comes in?

**Andrea Volpini:** Yeah.

### The Need for SEOntology
**Gianluca Fiorelli:** The need for standards is always a challenge in emerging fields...

**Andrea Volpini:** ...I've always been a strong advocate for standardization...

### Structured Data in the AI Era
**Gianluca Fiorelli:** Shifting the topic a bit, one of the key milestones...  
**Andrea Volpini:** I've been deeply involved in structured data for a long time...

## Monosemanticity & Clarity in Content
**Gianluca Fiorelli:** One of the things I’ve always appreciated about structure comes from my own past...

**Andrea Volpini:** Let me tell you how I started exploring monosemantic features...

## The Proust Questionnaire
**Gianluca Fiorelli:** Okay, cool. I think we’ve been talking about all this stuff for almost an hour now...

**Andrea Volpini:** I'm ready.

**Gianluca Fiorelli:** Okay, easy question. What is your favorite word?

**Andrea Volpini:** Semantic.

**Gianluca Fiorelli:** What is your least favorite word?

**Andrea Volpini:** Entropy.

**Gianluca Fiorelli:** What turns you on?

**Andrea Volpini:** These days, I’m very much into DADL files...

**Andrea Volpini:** Thanks to you!