The Search Session

Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.

Agentic Search Readiness: What Businesses Need to Build Now | Bastian Grimm

Tackling Technical Debt, Query Drift, and Site Architecture for AI Search | Grant Simmons

The Semantic Data Layer: Building a Brand AI Can Understand | Martha van Berkel and Mark van Berkel

The Creative Side of B2B Marketing | Lee Odden

Staying Visible in a Zero-Exit Search Experience | Will Scott

A Reality Check on Structured Data | Jarno van Driel

Search Beyond the Blue Link: Agentic Commerce and LLM Readiness | Alex Moss

Technical SEO for the Agentic Web | Alfonso Moure

Scaling SEO: Crawl Strategies, Image Optimization and Internal Search | Roxana Stingu

Technical Branding and Video Signals for AI Search | Myriam Jessier

From Product-Led SEO to Agent-Led Search | Eli Schwartz

Digital PR Done Right: Earned Media Strategies and Human-First Pitching | Britt Klontz

Evolving Search into Human Experience Optimization | Laura Iancu

SEO Under Pressure: What's Actually Happening to the Industry Right Now | Daniel Foley Carter

The New Rules of Local Search: Reviews, Community Signals, and Brand Prominence | Darren Shaw

SEO for Branding: Bridging Visibility and Business Strategy | Silvia Martin

The Mad Scientist’s Guide to Language Machines | Ramon Eijkemans

B2B Brand Visibility and Reputation in the AI Search Era | Viola Eva

Engineering the SEO Ecosystem for the AI Era | Aimee Jurenka

The Hidden Complexity of International SEO | Jonathan Moore

From SEO to SXO: Rethinking Local Search | Celeste Gonzalez

SEO Isn’t Broken. We Just Forgot It’s Marketing | Amanda King

Mastering SEO Testing in the Era of AI Search | Ryan Jones

Beyond the Fix: Technical SEO as a Creative Strategy | Will Kennard

Making Knowledge Graphs Actionable for Businesses | Beatrice Gamba

Rethinking SEO Structure: Entities, Internal Links, and Topic Hubs | Dixon Jones

Aligning SEO and PPC with Authentic Brand Authority | Laura I. Abreu

SaaS Visibility Beyond Google in the AI Era | Bengü Sarıca Dinçer

Future-Proofing SEO: Technical Depth and Strategic Clarity in 2026 | Tory Gray

Entity Search, Query Fan-Out, and Practical ML for SEO | Lazarina Stoy

The Fragile Web: Technical SEO in the Age of AI | Jamie Indigo

Log Files, AI Bots, and the Real Mechanics of AI Search | Metehan Yeşilyurt

What Brand-Led SEO Looks Like Today | Miracle Inameti-Archibong

Unlearning Old SEO Content Strategies to Improve Brand Visibility | Himani Kankaria

Moving Beyond Old SEO Models in the Age of AI | Kevin Indig

What Comes Next for News SEO and Publishers | John Shehata

The Search Session Roundup: 25 Experts, 25 Predictions for SEO in 2026 [Part 2] | Irina Diaconu

Future Search for SaaS: A New Era of Growth and Discovery | Gaetano DiNardi

Human-Centered AI: Using Data Without Losing Perspective | Michelle Robbinson

The Search Session Roundup: 25 Experts, 25 Predictions for SEO in 2026 [Part 1] | Irina Diaconu

Bridging Information Retrieval and SEO Practice | Dawn Anderson

Decoding Google’s Updates: What Truly Drives Visibility Today | Cyrus Shepard

Rethinking Measurement: Smarter Data, Attribution, and AI | Arnout Hellemans

Beyond the AI Hype: How SEOs Can Lead Through Change | Sophie Brannon

Understanding AI-Powered Search – Global Lessons from Italy | Ivano Di Biasi

Staying Grounded in an AI-Driven SEO World | MJ Cachón

E-Commerce in the Age of AI and Omnichannel Search | Marco Loguercio

Leveling Up SEO for the AI Era | Tom Critchlow

Enterprise SEO in the Age of LLMs: Testing What Matters Now | Martin MacDonald

Building Resonant Brands with AI | Joanna Lord

Mastering Topical Authority in a Multi-Platform Search World | Andy Chadwick

SEO Post-AI: Build Value, Measure Lift | Ian Lurie

Content That Wins: Smarter Strategy in the AI Era | Shelley Walsh

SEO Meets Community: Blending Growth, AI, and Networking | Yagmur Simsek

Branding in the Age of AI and Zero-Click SERPs | Rand Fishkin

From People Also Ask to AI Search — Reading the Signals That Matter | Mark Williams-Cook

Affiliate Marketing in the AI Era: New Tactics, Old Fundamentals | Gareth Hoyle & Rishi Lakhani

International SEO Insights from China | Natalia Witczyk

AI Is Not Your Expert: Post-Purchase SEO, AI Pitfalls & Adaptive Strategy | Judith Lewis

SEO Beyond the Funnel: From Personalization to Brand Salience in the Age of AI | Jes Scholz

Essence Over Form: The Age of Liquid Search | Giorgio Taverniti

SEO Reloaded: Adapting the Old SEO Rules in the New AI World | Aleyda Solís

Optimizing the New Search: How Relevance Engineering Is Reshaping SEO | Mike King

From “It Depends” to Action: Rethinking SEO in the Age of AI | Chris Green

News SEO: Challenges, Revenue Models, and Unchanging Truths | Barry Adams

From Fashion to Travel: Lessons in SEO, Brand & Data | Maria White

How Publishers Can Survive (and Thrive) in the Age of AI Search | Lily Ray

From Organic to AI: Navigating the Video Marketing Landscape | Phil Nottingham

The Attention Economy: AI, Search, and the Future of Measurement | Duane Forrester

AI's Impact on Global Search: The Next Era of International SEO | Michael Bonfils

What's Next in Search? From SEO to AR, AI & TikTok | Gerry White

Nerding Out on SEO with Jono Alderson

Journey Optimization, Not Just Keywords: The Future of Google Search | Cindy Krum

Your Audience, Your Edge: Unpacking Zero-Click Marketing | Amanda Natividad

Redefining Conversion in the Multi-Touch Era | Talia Wolf & Ricardo Tayar

Human-First Content Strategy in a Machine-First World | Purna Virji

Being an in-house SEO for an Enterprise business company | Gus Pelogia

The Increasing Importance of Local Search | Greg Gifford

New Challenges for Digital Agencies | Heather Physioc & Kevin Gibbons

The Old and New of Content Marketing and PR | Lexi Mills & Ross Simmonds

Evolution of Search Behavior | Giulia Panozzo & Garrett Sussman

Navigating Agentic AI in the World of SEO | Andrea Volpini