Google Organic SERP CTR Curve

Fresh SEO CTR benchmarks, pulled monthly from millions of keywords

Last updated on May 2026

What is Organic CTR?

How it works

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• SERP Features
• Branded vs. Unbranded
• Search Intent
• Long Tail
• Categories
• Trends
• Year Over Year

SERP Features 1

Organic Featured Snippets Knowledge Panel Site Links Top Stories Images Videos Tweets People Also Ask Local Pack Recipes Products Direct Answer AI Overviews No results found

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US

International US UK AUS No results found

Desktop

Desktop Mobile Desktop vs Mobile No results found

All Intents

All Intents Navigational Informational Commercial Transactional No results found

All devices

All devices Desktop Mobile Tablet No results found

Desktop

All devices Desktop Mobile No results found

May 2026

May 2026 Apr 2026 Mar 2026 Feb 2026 Jan 2026 Dec 2025 Nov 2025 Oct 2025 Sep 2025 Aug 2025 Jul 2025 Jun 2025 May 2025 Apr 2025 Mar 2025 Feb 2025 Jan 2025 Dec 2024 Nov 2024 Oct 2024 Sep 2024 Aug 2024 Jul 2024 Jun 2024 May 2024 Apr 2024 Mar 2024 Feb 2024 Jan 2024 Dec 2023 Nov 2023 Oct 2023 Sep 2023 Aug 2023 Jul 2023 Jun 2023 May 2023 Apr 2023 Mar 2023 Feb 2023 Jan 2023 Dec 2022 Nov 2022 Oct 2022 Sep 2022 Aug 2022 Jul 2022 Jun 2022 May 2022 Apr 2022 Mar 2022 Feb 2022 Jan 2022 Dec 2021 Nov 2021 Oct 2021 Sep 2021 Aug 2021 Jul 2021 Jun 2021 May 2021 Apr 2021 Mar 2021 Feb 2021 Jan 2021 Dec 2020 Nov 2020 Oct 2020 Sep 2020 Aug 2020 Jul 2020 Jun 2020 May 2020 Apr 2020 Mar 2020 Feb 2020 Jan 2020 Dec 2019 Nov 2019 Oct 2019 Sep 2019 Aug 2019 Jul 2019 Jun 2019 May 2019 Apr 2019 Mar 2019 Feb 2019 Jan 2019 Dec 2018 Nov 2018 Oct 2018 Sep 2018 Aug 2018 Jul 2018 Jun 2018 May 2018 Apr 2018 Mar 2018 Feb 2018 Jan 2018 Dec 2017 Nov 2017 Oct 2017 Sep 2017 Aug 2017 Jul 2017 Jun 2017 May 2017 Apr 2017 Mar 2017 Feb 2017 Jan 2017 Dec 2016 Nov 2016 Oct 2016 Sep 2016 Aug 2016 Jul 2016 Jun 2016 May 2016 Apr 2016 Mar 2016 Feb 2016 Jan 2016 Dec 2015 Nov 2015 Oct 2015 Sep 2015 No results found

Position 1

Position 1 Position 2 Position 3 Position 4 Position 5 Position 6 Position 7 Position 8 Position 9 Position 10 Position 11 Position 12 Position 13 Position 14 Position 15 Position 16 Position 17 Position 18 Position 19 Position 20 No results found

Last 12 months

Last 3 months Last 6 months Last 12 months No results found

No data available

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Organic vs SERP Features

JavaScript chart by amCharts 3.21.1568.5%Organic Results

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Curious to see what your own website's CTR looks like?

Find out in the CTR Trends report where you can compare the CTR for your own keywords to the global average, for all types of SERPs features.

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How it works

Just like everyone else, you're probably here because you're trying to improve your organic rankings to get more traffic from Google. But there is a question that keeps popping up in your mind: How much traffic would I get if I rank on the first page?

This tool is our quest to search for the answer to this question. Read on to find out how you can use this data to make better and more informed decisions in the future.

What is CTR, and why is it so important?

For this tool, CTR (clickthrough rate) is the ratio of clicks on a specific Google result to the number of total searches for that keyword. We collect data from thousands of sites and millions of keywords to compile a fresh CTR curve every month for the top 20 results in Google.

The data comes from the only reliable source that allows you to see how many people click on your website when searching for something in Google, which is Google Search Console.

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CTR is an important metric because it shows you that the higher your website appears in Google, the more traffic you will get from it.

How can I find out the CTR for organic search?

The days when Google displayed 10 blue (organic) results are long gone. Nowadays, the SERPs (Search Engine Results Pages) are a mix of organic, paid, and other results, often called SERP features.

Examples of SERP features are: featured snippet, direct answer, local pack, people also ask, top stories, knowledge panel, etc. For a comprehensive list of all the SERP features that appear in the Google search results, check out the SERP guide.

Instead of giving you a single CTR curve for all the search results, we’ve compiled a weighted CTR curve for each combination of the SERP features that actually appeared in real searches. Then we sorted them by popularity, or how many times this combination appeared in people’s searches.

That is the default view that you’re seeing when first looking at the tool, called SERP Features:

How do I read the CTR curve from the chart?

The chart below the table shows the actual CTR curve for the selected combinations in the table. You can select one or more combinations and a line will appear in the chart for each selected combination. Click on the actual name to select one or click on the checkbox to select multiple combinations.

In the chart, what's the difference between the regular CTR trend and the aggregated one?

The aggregated line is showing the CTR trends of all SERPs in our dataset which include the selected feature, and possibly others too. On the other hand, the regular trend is representative for SERPs that solely have the features in the selected combination.

Let's take for example the "Organic + Featured Snippets" combination in SERP. If we click on this line in the table, the chart will display the following CTR curves:

• Organic + Featured Snippets - these are the SERPs that have only these 2 types of results (no other features exist).

• Featured Snippets aggregated - these are all the SERPs in our dataset that include Featured Snippets, and possibly other features too.

• Organic Aggregated - these are all the SERPs in our CTR analysis dataset.

Let’s take a look at another example:

What is the average position for each SERP feature?

When you select a combination of SERP features from the table, the chart displays a vertical line with the average position for each SERP feature.

For example, when you select "Organic + Videos + Recipes", you will see two vertical lines on the chart:

• Recipes: 1.8 (average position) - which means that usually, the recipe SERP feature appears on position 2 in the results and sometimes on the first position.

• Videos: 8.6 (average position) - which means that the videos section usually appears around position 8 or 9 in the SERPs.

Where can I find the percentage of organic results?

To the right of the table, there is a pie chart that shows the percentage of organic results for the selected line in the table. A value of 70% means that there are only 7 organic results in the Top 10 results, with the other 3 results usually being other SERP features.

Which countries do you have data for?

We collect data from Google Search Console for three different countries: US, UK, and Australia. There is also an aggregated category called "International" which includes all the websites and keywords we collect data for.

Do you collect CTR data for desktop and mobile?

The Google search results are displayed differently on mobile devices, and therefore the CTR curve is different. You can see the CTR curve for mobile devices by choosing Mobile from the filter above the table.

There is also a comparison of the CTR curve between desktop and mobile.

Can I see the CTR curve for my own keywords?

This tool gets data from Google Search Console for millions of keywords because we wanted to have a large data set so the CTR curve would be more accurate. However, we also have a rank tracker tool that can fetch your own keywords from Google Search Console and compare your CTR curve with the industry average. Want to give it a spin? It’s completely free for the first 30 days.

Is there a difference in the CTR curve between branded and unbranded searches?

There is a big difference between branded and unbranded searches when it comes to CTR. That is because when people search for your brand, your website usually appears first, and that is usually the link they click on to follow.

You can see the difference between these CTR curves if you select the "Branded vs. Unbranded" tab in the tool.

How does search intent affect CTR?

People act differently when they are interested to buy something as opposed to looking for information about something or when comparing different things. That is why we split the entire set of keywords into categories that match the search intent. You can access this information by clicking on the "Search Intent" tab.

Google has become a lot better at guessing the intent lately, and based on this guess, it displays certain SERP features in the results. That is the reason why we used the actual SERP features that appear in the search results to find out the intent of the keyword, not the keyword itself.

Do long-tail keywords have a different CTR than short-tail keywords?

When people use short-tail keywords, they are usually looking to understand a concept or find out more about that topic. Long-tail keywords are used for refined searches when you know exactly what you are looking for and just want to find out how you can obtain it.

We’ve broken down the CTR curve into four sections, for keywords containing 1 word, 2 words, 3 words, and 4 words, respectively, which you can access in the "Long tail" section of the tool.

Is there a difference in CTR between search results in different industries?

Different industries have different audiences and therefore different websites they are looking at.

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We looked at the Top 10 results in the SERP to identify which websites showed up and classified the SERP to belong to an Industry if most of the websites that appeared in the results belonged to that industry. You can find a comparison of the CTR between different industries in the "Categories" section of the tool.

Does the CTR for each position fluctuate in time?

Time changes many things, and CTR is no exception. Each position in the search results has a CTR that varies with seasonality or by certain events that occur in a certain period of time.

You can see the CTR curve for each position in the Top 10 results compared with the previous period of time in the "Trends" section of the tool.

Can I see how the CTR changes over time?

Yes, there is a "Year over Year" section at the top where you can see how the CTR curve evolved in time.

How long have you been collecting this data for?

We first started collecting CTR data from Google in Sep 2015. You can select any month since then to see how the CTR curve was at that time.

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